Email Element

Email elements are used to select and define the email creative you want to deploy at a particular phase of the campaign.

You can add as many Email elements to a campaign as you need. For example, your first Email element could be to send an initial mail shot, your second Email element could be to send a reminder email, and your third Email element could be an offer triggered by any responses to the initial mailings.

Use Email elements to select the email creatives you want to use, and add them to campaigns.

(To create and edit creatives, select Creative Builder from the navigation panel on the left of the screen. See Creative Builder for full details.)

Email elements could be in any of the following states:

• Defined (complete)
• Incomplete (partly defined)
• Undefined

The procedure for setting up Email elements is slightly different depending on whether the element is undefined or defined, expand the relevant section below for detailed instructions:

Adding an email creative to an undefined Email element

Click here for detailed instructions

1. Either open an existing campaign in Campaign View, or create a new campaign by clicking the New Campaign button in Campaign View.
2. Add an Email element if one does not already exist in the campaign flow. Click the blue , red or green plus button on the edge of the element you want to add the new element to. Click the Add button next to the Email option.
3. Click the Email element.
4. The Creative Library screen opens displaying all Email Creatives that are available for the Email Manager accountEM account links facilitate the connection between Campaign Manager and Email Manager. The link creates a two-way connection deploying emails to EM and collecting events back to CM. selected in the top left drop-down. You can find the creative you want to use by filtering, sorting and searching for creatives by name. Click here for more information on the functions available in Creative Library.
5. Click the Use button to select the Email Creative you want to use in your campaign. The screen that opens displays the variables that need to be populated for that Email creative.
6. Map the values you want to use in the email variables fields. If you have used this creative before, a quick way to populate the variables is to use the Auto fill button. Auto fill populates the fields with values you have already used for fields with the same name in your current login session. To clear any auto filled field values , click the Clear auto filled value button next to the relevant field. If the Creative's variables have never been populated, you must manually map the data values.
   The values can be mapped in these ways:
   

   	Select the sender email address from a list of previously used sender domains. This list is populated with previously used sender domains pulled directly from Email Manager. If the address required is not available in the list, it can be entered manually, see below. If a required domain / sub-domain is not available it must be configured for use in Email Manager first. If you do not have access to the Email Manager client please contact Alterian support.
   	Manual entry of the sender email address. The address entered, will be validated against and must match the list of domains / sub-domains that have been configured in Email Manager. If the address is not valid, an error will be shown when saving the form. If a required domain / sub-domain is not available it must be configured for use in Email Manager first. If you do not have access to the Email Manager client please contact Alterian support.
   	Map to database column, for example, recipient email address.
   	Variable - select a campaign variable to populate the Email creative variable.

7. Click the Refresh button (top right) to refresh all values on the screen with the latest creative settings. This will remove any existing configuration.
8. You can limit the number of emails that are sent per hour. This is useful when you are mailing a large number of recipients and you want to stagger the mailing to limit impact on system resources. Click the Throttle field. Click Limit amount of emails to a time period and enter the number to be sent per hour.

Changing a creative in an incomplete or fully defined Email element

Click here for detailed instructions

1. Click the Email element in the campaign design/flow.
2. If you want to change the current creative, click the Select button.
   The Creative Library screen opens displaying all Email Creatives that are available for the Email Manager accountEM account links facilitate the connection between Campaign Manager and Email Manager. The link creates a two-way connection deploying emails to EM and collecting events back to CM. selected in the top left drop-down. You can find the Creative you want to use by filtering, sorting and searching for creatives by name. Click here for more information on the functions available in Creative Library.
3. Click the Use button to select the Email Creative you want to use in your campaign. The screen that opens displays the variables that need to be populated for that Email creative.
4. Map the values you want to use in the email variables fields. If you have used this creative before, a quick way to populate the variables is to use the Auto fill button. Auto fill populates the fields with values you have already used for fields with the same name in your current login session. To clear any auto filled field values , click the Clear auto filled value button next to the relevant field. If the Creative's variables have never been populated, you must manually map the data values.
   The values can be mapped in these ways:
   

   	Select the sender email address from a list of previously used sender domains. This list is populated with previously used sender domains pulled directly from Email Manager. If the address required is not available in the list, it can be entered manually, see below. If a required domain / sub-domain is not available it must be configured for use in Email Manager first.
   	Manual entry of the sender email address. The address entered, will be validated against and must match the list of domains / sub-domains that have been configured in Email Manager. If the address is not valid, an error will be shown when saving the form. If a required domain / sub-domain is not available it must be configured for use in Email Manager first.
   	Map to database column, for example, recipient email address.
   	Variable - select a campaign variable to populate the Email creative variable.

5. Click the Refresh button (top right) to refresh all values on the screen with the latest creative settings. This will remove any existing configuration.
6. You can limit the number of emails that are sent per hour. This is useful when you are mailing a large number of recipients and you want to stagger the mailing to limit impact on system resources. Click the Throttle field. Click Limit amount of emails to a time period and enter the number to be sent per hour.

• Creating and editing campaigns in Campaign View
  • Adding and Removing Elements
  • Creating Audiences Overview
  • Timer Elements
  • Variable Elements
  • Campaign Settings
  • Email Elements
  • Events
  • File Output Elements
  • If Branch Element